Dave Flotree

Dave Flotree has over 25 years of experience in user research, requirements analysis, functional design, and marketing of technical products. He started out working at the Fluke Corporation as an electrical engineer engaged in product planning and technical marketing for computer peripherals, portable test equipment, and device controllers. To bring the customer voice to the new product development process he brought in and started using qualitative user research and user-centered design techniques.

Dave has since practiced as a user-centered design consultant on a wide range of projects, many with Karen Holtzblatt and Hugh Beyer who created Contextual Design methodology and with whom he has developed many of his skills. He has worked with clients from small startups to Fortune 50 companies for the design of complex and highly interactive products and systems in diverse domains including healthcare, legal services, financial, education, business systems, construction, retail, and software.

Clients include:

  • Best Buy
  • Cisco Systems
  • CT Corporation
  • John Deere
  • LG Electronics
  • Lowe’s
  • McGraw-Hill
  • Microsoft
  • Walmart
Project examples:

  • Ecommerce mobile application
  • Real estate buyer and seller experience
  • Consumer mobile audio enhancement apps
  • Student studying processes and environments
  • Construction equipment and worksite operations
  • Medical ordering application
  • Business process monitoring and management
  • Consumer shopping experience
  • Online legal services
  • Healthcare operational performance reporting
  • Technical support incident submission
  • Corporate legal support and self-help
  • Marketing and sales strategy processes
  • Consumer energy conservation behavior
  • Financial portfolio management
  • Technical support call center content management