Dave Flotree has over 25 years of experience in user research, requirements analysis, functional design, and marketing of technical products. He started out working at the Fluke Corporation as an electrical engineer engaged in product planning and technical marketing for computer peripherals, portable test equipment, and device controllers. To bring the customer voice to the new product development process he brought in and started using qualitative customer research and customer-centered design techniques.
Dave has since practiced as a customer-centered design consultant on a wide range of projects, many with InContext Design whose founders Karen Holtzblatt and Hugh Beyer developed the Contextual Design methodology and under whose guidance he has developed many of his skills. He has worked with clients from small startups to Fortune 50 companies for the design of complex and highly interactive products and systems in diverse domains including healthcare, legal services, financial, education, business systems, construction, retail, and software.