Learn what people do and why they do it. By deeply understanding their intents, motivations, and the barriers they encounter you’ll uncover hidden and emerging needs.
Identify and fix problems using mockups with target customers while they do real work. You’ll gain confidence your ideas meet their needs before committing to costly development with untested assumptions.
Capture detailed data about people using your product at work while doing real work. Learn what they value, what’s missing, the biggest pain points—and most importantly why.